The most important developments in EC since the last
edition are the continuous phenomenal growth of social
networks, especially Facebook , LinkedIn and Instagram,
and the trend toward conducting EC with mobile devices.
Other major developments are the expansion of EC
globally, especially in China where you can find the
world's largest EC company. Much attention is lately
being given to smart commerce and the use of AI-based
analytics and big data to enhance the field. Finally,
some emerging EC business models are changing industries
(e.g., the shared economy models of Uber and Airbnb).
The 2018 (9th) edition, brings forth the latest trends
in e-commerce, including smart commerce, social
commerce, social collaboration, shared economy,
innovations, and mobility.
ISBNs 978-3-319-58715-8, 978-3-319-86460-0 & 978-3-319-58714-1
New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing,
RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter;
Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.
Use as a textbook for a stand-alone undergraduate or graduate course, supplement for marketing, management or information systems classes or industry training. Social commerce is an emerging field driven by the explosive growth of the social Web. It can be viewed as a subset of electronic commerce where the electronic transactions and associated product conversations are conducted on social networks and other social media tools.ISBNs 978-3-319-17028-2 & 978-3-319-17027-5