A complete update of the leading text on E-Commerce!

This new edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject.

The most important developments in EC since the last edition are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.
ISBNs 978-3-319-58715-8, 978-3-319-86460-0 & 978-3-319-58714-1

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A great introductory text in E-Commerce & Social Commerce!

This is a complete update for 2017 of the best-selling undergraduate textbook on Electronic Commerce (EC).

New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter;
Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.

ISBNs 978-3-319-50091-1, 978-3-319-84315-5 & 978-3-319-50090-4

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A great text on Social Commerce by Turban, Strauss & Lai!

Social Commerce is a ground-breaking multidisciplinary textbook by the leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.

Use as a textbook for a stand-alone undergraduate or graduate course, supplement for marketing, management or information systems classes or industry training. Social commerce is an emerging field driven by the explosive growth of the social Web. It can be viewed as a subset of electronic commerce where the electronic transactions and associated product conversations are conducted on social networks and other social media tools.

ISBNs 978-3-319-17028-2 & 978-3-319-17027-5

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